Jermyn Street Showcase, SS15

For the second consecutive season I worked with INCA productions to design and produce the Jermyn Street Showcase, SS15 during London Collections: Men.

Held at Fortnum & Mason, in the heart of St James’s, the showcase revealed the “secrets” of stylish dressing presented by a select group of St James’s experts.

In seven short films, handpicked experts shared the secrets of perfecting sartorial polish; from how to bring a brogue to a military shine, to how to select the perfect shirt collar to suit your face shape; from how to add flair to a look with a pocket square, to how to get the closest of shaves.

Alongside the films I designed an exhibition style presentation of products from a selection of St James’s brands. Taking part were brands including Trickers, Bates, Turnbull and Asser and Floris whose presence in St James’s has been long standing, as well as newcomers such as Tiger of Sweden, Osprey and Sunspel.

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