Jermyn Street Showcase, AW15

For the third consecutive season I worked with INCA productions to design and produce the Jermyn Street Autumn Winter ‘15 showcase on the eve of London Collection: Mens.

Returning to the historic Fortnum & Mason, guests were treated to a drinks reception in the Wine Room & Food Hall where the champagne flowed and hors d’oeuvres circled on bespoke briefcases with inlaid perspex trays.

Working with the wonderful Sarah from Hiding in the City, we designed a masculine plant display with Turnbull & Asser brogues resting on tree trunks and other menswear products nestled in amongst the luscious ferns and moss.

Visitors were also invited to a hidden display in the Fortnum's crypt. Here I created clusters of stacked Fortnum & Mason's hampers bursting with packing straw and product from 15x menswear brands on Jermyn St, which had been selected and styled by James Sherwood.

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